CASE STUDY

SECURITY & SAFETY THINGS

Powering the next stage of growth

OVERVIEW

As a startup, we were reaching the phase where the launch was nearing and wanted to drive more business conversations.

The previous website was built in the early stage to convey the vision but it was too abstract and unfocused. Therefore, it was not serving to create the conversion funnel.

We redesigned entire website aligning with the new branding, focusing on conversion and showcasing real-world use cases.

WHAT WE DID

• Defining requirements
  
  
• Concept design & user testing
  
  
• Scrum project setup
  
  
• Production design and dev sprints for MVP

OUTCOMES

x2

Average session duration within the first 3 month of launching MVP

700%

Increased business leads within the first 3 months of launching MVP

3 BIG TAKE AWAYS

01. Positioning audiences right

02. Conveying the business values through real stories

03. Aligning with the new branding

01

Positioning audiences right

INFORMATION ARCHITECTURE

As a company we offer a platform to turn security cameras into IoT with AI driven apps.

We offer OS to camera manufacturers, provide development environment, and app store console to application developers. System integrators or end-customers who purchased cameras with our OS, can use our products to buy apps from our store and install to their cameras.

Before redesign the website was communicating all user-groups at once, no prioritization on who we want to target. We redesigned confusing information architecture based on revised framing — positioned camera manufucturers and developers as partners, system integrators and end-customers as our customers.

02

Conveying the business values through real stories

STRATEGY

In order to populate business leads funnel through the website, our strategy is to coveying our business value proposition through real stories to each types of end-user businesses and system integrators.

As well as providing few videos to explain how our products work together in detail.

Placing prominantly, concrete vertical examples with links to white papers, public application store and cameras available to create organic path way for funneling leads.

03

Inspiring the new brand

DESIGN LANGUAGE

Along side the website redesign, we were also working on rebranding preoject. One of the objectives was to position the web redesign as a counter part of the rebrainding project to inform each other and develop the new brand.

One of the main assets defined were typography and colour pallette. The previous typeface had some width and often we came across the spacing challenges, we have selected a typeface which has narrower width and high scanability as well as aligned defined brandcore.

The new orange and other sub-colours have better contrast with white background and present one of our core brand values — boldness.