CASE STUDY

Pliant

Design summary of 2022

STORY

Since 2021, I have been involved in evolving design at Pliant. In 2022, I started a full-time engagement playing the role of CDO, and it's been an unforgettable journey 🧭.

We transformed ourselves with the new brand with Koto which reflects our core beliefs. We built a design team that released a new website and rebranded the products quickly, even if we were a small team 🪄.

Pliant now has a solid brand that keeps evolving and a strong design team that brings immense impacts through craft and strategy 💪. Pedro Iwamoto, Nikolas Ackermann, Raphael Freire, Paul Watmough-Halim, Hai Ninh Nguyen, and Benjamin Reiß. These guys all inspired me, and I can only thank them for their hard work to keep things happening 🙌. It was a true joy to take a ride with them.

As the year of 2022 came to an end, I graduated from full-time engagement with Pliant 🎓. I moved back to a design advisory role and I've been focusing on my own business. Here are some snapshots of the work we've done.

KEY OUTCOMES

5

Talented designers hired

33

Million Euro of Series A funding